Describe and evaluate Asch research into conformity.

Types of conformity: internalisation, identification and compliance. Outline and evaluate research into conformity (12 marks) Discuss research into conformity (8 marks) Here you could do this one of two ways: 1) write about one piece of research in detail as AO1 and evaluation for that study in detail as AO2 or 2) write about 2 pieces of research in less detail for AO1 and evaluation for both in less detail for AO2.
Outline and evaluate research into explanations of conformity. This is essentially a full 16-mark question which is all you need for the exam, you can also use it to answer all 4,6,8, 12 mark questions in the exam all you have to do is break it down.

Essay Plans. (Aschs study) Outline and evaluate Zimbardos research into conformity to social roles (12 marks) The Stanford Prison Experiment (Haney et al., 1973) was intended to discover what would happen to ordinary people if they were placed in a simulated prison environment split into guards and prisoners and how they would behave in their new social roles. Conformity to social roles is when an individual adopts a particular behaviour and belief, while in a particular social situation. The role of social influence processes in social change.

Discuss Asch’s research into conformity (16 marks) Asch wanted to investigate whether participants would conform to obviously wrong answers. Social influence is the process by which an individual’s attitudes, beliefs or behaviour are modified by the presence or action of others. Outline and evaluate research into conformity to social roles (12 marks) 6 AO1 marks come from describing the aim, procedure, results and conclusion of the Stanford prison experiment. Outline and Evaluate normative and informational influence explanations of conformity (12/16) Outline and Evaluate (Asch’s) research into conformity (12/16) Outline and Evaluate (Zimbardo’s) research into the conformity to social roles (12/16) Now do the rest. 6 AO2 marks come from evaluating the study. Paper 1: Out of the 4 topics (Memory, Social Influence, Attachment, Psychopathology) you will usually be asked 1 ‘discuss’ 16-mark question and 1 ‘context’ 16-mark question. A strength of the social support explanation of resistance to social influence is that there is research to support the role of dissenting peers in resisting conformity. Paper 2: Out of the 2 topics (Approaches and Biopsychology) you will usually be asked 1 ‘discuss’ 16-mark question. For example, whilst at school your teacher adopts the behaviour and beliefs of a ‘teacher’, which may be very different to the behaviour and …
For example, Allen and Levine (1971) found that conformity decreases when there was one dissenter in an Asch-type study.

Discuss demand characteristics, ethics, and the value of the study to understanding human behaviour.

(Zimbardos study) This is essentially a full 16-mark question which is all you need for the exam, you can also use it to answer all 4,6,8, 12 mark questions in the … This is essentially a full 16-mark question which is all you need for the exam, you can also use it to answer all 4,6,8, 12 mark questions in the exam all you have to do is break it down.


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