Learn the 5 steps that are key to emergent thinking. Technological developments, shifting economic power, population change, environmental pressures and evolving consumer values underpin disruptions in the market research industry. In 2019, the future of market research may include some growing pains including educating market researchers, hiring more data scientists, and taking strides to decrease the gap between the technologies available and the ability to use them to further market research. The future of marketing Open interactive popup Betsy Holden, Senior Advisor at McKinsey, spoke with Bill Boulding, Dean of the J.B. Fuqua Professor of Business Administration, at the Forbes conference about what marketing needs to do to become a strategic growth driver. The easiest way to describe the ways in which market researchers can adjust to the technological changes impacting the field is by way of the roles today’s market researchers may hold in future. That said, there are a variety of directions in which a market research company, function or market researcher can adapt in the future. Market researchers are more pressed than ever to deliver accurate, insightful solutions for clients with shorter turnaround times and smaller budgets. In market research, a focus on the future and innovation is key to staying up to date with techniques and methodologies. Manisha Dikshit.

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