Customer Relationship Management approach helps one to understand the needs of the customers and to serve them in a professional manner. A CRM system helps organisations build customer relationships and streamline processes so they can increase sales, improve customer … Management (CRM), this is an effective tool to withstand such a competition. The null hypothesis testing shows no relation between the samples, whereas the alternate test accepts the existence of a relationship.

4. The result showed that organization had to highly prepare to perform customer relationship management. Customer Relationship Management (CRM) Benefits for Business Nowadays, though, strong businesses depends on online CRM systems and applications to automate methods and simplifies a customer’s drive over the sales funnel. CRM stands for Customer Relationship Management. It statistically reaches a decision as to which of the two hypothesis is valid. Conceptual model. Fig .1.

Conceptual model The conceptual model of this study is illustrated according to theory in Fig 1.

H 1: There is significant relationship between bank profitability and customer relationship management. CRM benefits for business are valuable assets.

Ferguson was the first one to start talking about the switch from the communication perspective where we try to persuade publics, where we try to communicate with them, where we try to identify publics to really try and understand. Shell makes the analysis of individual customers as well as analysis of aggregate sales. Scope of the Study The scope of the study is limited to the imperatives of customer relationship 62 Hypothesis 2. Customer Relationship Management: a strategy to sustain the organization's name and products in ... and this is an endorsement t o the fourth hypothesis. It's a technology used to manage interactions with customers and potential customers. Moreover, customer relationship management has significant relationship with customers and commercial performance. Customer relationship management (CRM) has once again gained prominence amongst academics and practitioners. H 0: There is no significant relationship between bank profitability and customer relationship management. Hypothesis testing therefore considers both the possibilities. We have to think about the relationship. However, there is a tremendous amount of … The fourth theory of today's lecture is the Relationship Management theory.

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